ELDERS SOCIAL CARE IN CAMDEN
The project aimed to find potential gaps and problems to improve health and social care services within the borough. Moreover, research targeted to gain insights of care receivers to identified users need and find a sustainable solution for improving social and health care service system.
Camden Council is focused on understanding the needs of the residents of the borough they serve. It is important to the council to work from a user-centric approach, to ensure accommodation of actual and existing needs and problems. The council is aware of the multi-faceted and diverse communities of people, and acknowledge the importance of understanding the people and the places, to tailor the most suitable health and social care services. The largest group of health and social care users, according to the council, are the elders - additionally present is a smaller group of younger people struggling with disabilities.
Regeneration of the Area has Influenced How People Socialise
Strong Community Feeling vs. Social Isolation
Social Activities are Used for Informal Health Check-ups
Isolation, Disconnectedness & Loneliness
How do we bridge the gap between a hard-to-reach community, and health and social care services provided by the public and third sector, to accommodate the identified problem of isolation, disconnectedness and loneliness within the borough of Camden, London?
OPPORTUNITY SPACE: Local Pubs
The pub provides drinks and basic facility: like TV and music. Some people reading newspaper, some watching horse racing, or usually come with their baby. Even though they come to pubs in different time, have different behaviors, but almost everyday. This insight told us that we are able to target pubs and the people around the pub as the center of design.
STAKEHOLDERS AROUND PUBS
Hard-to-reach health care receive, they are lacking of trust toward public sector and third sector, however some of them usually go to pub for having a drink and socialise with the pub manager and other customers.
The key person in this map is pub manager, she provide suggestion to care receiver, since they already built a long relationship, they trust each other. sometimes, pub
manager also provides directing care, like bring them to hospitals, visit their living sometimes.