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ELDERS SOCIAL CARE IN CAMDEN

The project aimed to find potential gaps and problems to improve health and social care services within the borough. Moreover, research targeted to gain insights of care receivers to identified users need and find a sustainable solution for improving social and health care service system. 

 

PROJECT BACKGROUND

Camden Council is focused on understanding the needs of the residents of the borough they serve. It is important to the council to work from a user-centric approach, to ensure accommodation of actual and existing needs and problems. The council is aware of the multi-faceted and diverse communities of people, and acknowledge the importance of understanding the people and the places, to tailor the most suitable health and social care services. The largest group of health and social care users, according to the council, are the elders - additionally present is a smaller group of younger people struggling with disabilities.

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ECOSYSTEM MAP

STAKEHOLDERS MAP

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RESEARCH OVERVIEW

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RESEARCH INSIGHTS

INSIGHT #1

Regeneration of the Area has Influenced How People Socialise

[Before] you could go to the pub. All the family pubs are gone. They made it to flats. Before you could go to the pub and you knew everyone. Now a lot of people don’t go out.
— Elderly woman, Somers Town.
This used to be a village community.
— Middle age woman, Somers Town.
Children can’t play on the streets anymore.
— Elderly man, Somers Town
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INSIGHT #2

Strong Community Feeling vs. Social Isolation

[Strong Community Feeling]
It’s a nice and lovely community.
— Manager at Somers Town Community Centre,
[Social Isolation]
I don’t know what I’m doing for Christmas.
— Elderly man, local pub
I guess people don’t come [to planned community activities] because of their health. Or they’re like ‘that’s too far away’. It’s a challenge to get people to come.
— Middle aged woman, cream tea

INSIGHTS #3

Social Activities are Used for Informal Health Check-ups

- How are you, Martin?
- Alright. I’m getting better now.
- Oh that’s good to hear. Glad you’re getting better
— Elderly community volunteer and elderly man
To a lot of people that was their socialising [...] People knew they [their friends] were safe. If something was wrong with them - if people didn’t turn up - you’d call them, and check up on them
— Elderly woman, Somers Town
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PROBLEM SPACE

Isolation, Disconnectedness & Loneliness

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DESIGN SPACE

How do we bridge the gap between a hard-to-reach community, and health and social care services provided by the public and third sector, to accommodate the identified problem of isolation, disconnectedness and loneliness within the borough of Camden, London?

OPPORTUNITY SPACE: Local Pubs

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The pub provides drinks and basic facility: like TV and music. Some people reading newspaper, some watching horse racing, or usually come with their baby. Even though they come to pubs in different time, have different behaviors, but almost everyday. This insight told us that we are able to target pubs and the people around the pub as the center of design.

 

STAKEHOLDERS AROUND PUBS

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Hard-to-reach health care receive, they are lacking of trust toward public sector and third sector, however some of them usually go to pub for having a drink and socialise with the pub manager and other customers.

The key person in this map is pub manager, she provide suggestion to care receiver, since they already built a long relationship, they trust each other. sometimes, pub
manager also provides directing care, like bring them to hospitals, visit their living sometimes.

PERSONA

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